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Brand Hollywood: Selling Entertainment in a Global Media Age

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007). From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy...

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Memory and Popular Film (Inside Popular Film)

One of the first books to put memory at the centre of analysis when exploring the relationship between film culture and the past. Provides a sustained, interdisciplinary perspective on memory and film from early cinema to the present, drawing from film studies, American studies and cultural studies. Adopts a resolutely cultural perspective and unlike psychoanalytic or formalist approaches to memory, explores questions of culture, pow...