Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture ...

Why Quitters Win: Decide To Be Excellent

Why Quitters Win gives us an Easy Button for great decisions at every level of an organization. If you want to start seeing great judgment and excellent leadership everywhere from the front-lines to the C-suites, this book is a must-read. Why Quitters Win addresses these critical topics with a brilliantly simple approach that has the power to profoundly change your life...one decision at a time. Why Quitters Win reveals why Nick Tasl...

Managing And Marketing Radical Innovations: Marketing New Technology

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the i...

Wir Können Auch Anders: Wie Man Falsche Jobs Gegen Echtes Glück Eintauscht

Wer heute anfängt zu arbeiten, merkt schnell: Die Party ist vorbei, das Buffet geplündert und alle Stühle längst besetzt. Wir arbeiten immer mehr für immer weniger Geld und wissen nie, wie lange man uns noch braucht. Aber brauchen wir diese falschen Jobs eigentlich? Adam Fletcher zeigt, wie wir aussteigen können, um unabhängiger zu arbeiten und glücklicher zu leben. Die erste Frage dabei lautet: Geld oder Leben? Worauf wollen wir lie...

Dream With Your Eyes Open: An Entrepreneurial Journey

In Dream With Your Eyes Open, first-generation entrepreneur and UTV-founder Ronnie Screwvala details his vast experiences and the myriad lessons learnt from more than two decades of building some successful (and some not-so-successful) businesses, bringing clarity to a quickly changing business landscape and making an impassioned case for the role of entrepreneurship in India's future. If you’ve ever had an impactful, disruptive prod...

Barefoot To Billionaire: Reflections On A Life’s Work And A Promise To Cure Cancer

Billionaire entrepreneur, distinguished public servant, and father of a former governor and presidential candidate, Jon M. Huntsman, Sr. has been very fortunate in life. The company he founded in 1970, the Huntsman Corporation, is now one of the largest petrochemical manufacturers in the world, employing more than 12,000 people and generating over $10 billion in revenue each year. Success in business, though, has always been a means ...

Entwicklung Mobiler Apps

Anhand einer verständlichen und ansprechenden Anwendung aus dem Bereich der Tinnitusforschung werden wiederkehrende Problemstellungen und Muster im Bereich mobiler App-Entwicklung analysiert und diskutiert. Dazu erläutern die Autoren die Programmierkonzepte, Techniken, Frameworks und Mechanismen, welche für die Umsetzung dieser Musteranwendung relevant sind. Der Leser soll weitreichende Einblicke und Analysemethoden an die Hand bekom...

Public Relations, Society & Culture: Theoretical And Empirical Explorations

  Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social worl...

Best Practices In Business Technology Management

Despite the exponential growth of computing and communications technology, the inertia of old business technology management practices still drives most investment decisions in this area. Companies spend too much money on new technology, while their business models and processes underutilize the resources they already have. Written in a compelling, conversational manner, Best Practices in Business Technology Management advises those ...