Global Marketing Management, 7th Edition

5a921a4258f0d.jpg Author
Isbn 1119298849
File size 12.31MB
Year 2016
Pages 700
Language English
File format PDF
Category Economics

Book Description:

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”

Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

BY:ebook777.com

 

 

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