This book is very readable, yet also manages to explain some really important cultural forces of the 21st century in a lot of depth. I particularly liked his explanation of the significance of web 2.0 (and what he calls New Marketing) and how it applies to sustainability issues, but there are lots of other things to recommend it too. The format was clear and logical, and there were quite a few interesting examples to make his points really concrete. I've got a full book review at [...]
An indispensable resource to clarify the issues around green marketing and green business. The businesses that he effects with this will be far reaching. As a consultant and an eco-preneur for the past five years, the concept to go further - to be greener - has a blueprint. Our profession can take these ideas and run with it - hopefully to the zero emitting finish line.