Luxury China: Market Opportunities and Potential

41nHIqyZE0L._SY291_BO1,204,203,200_QL40_ (1) Author Michel Chevalier
Isbn 9780470823415
File size 17MB
Year 2009
Pages 300
Language English
File format PDF
Category Economics

Book Description:

Excellent insight in the new and extremely fast-growing luxury good market in China. Everything we thought we knew about the old ways of doing business in China have been turned on their ear. And no place is this more apparent than in the luxury goods sector. The combination of two authors well grounded in the French luxury industry and Chinese culture make this an easy read and one you can can rely for correct assessments. If you are interested in doing any business in China but especially if you are a luxury goods seller, you need to read this book.



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