Mass Communication Theory, 7th Edition

Foundations, Ferment, and Future

5b172877a0110.jpg Author Dennis K. Davis and Stanley J. Baran
Isbn 9781285052076
File size MB
Year 2014
Pages 408
Language English
File format PDF
Category Business

Book Description:

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.



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