Strategic Marketing In Fragile Economic Conditions

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans. Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the inf...

Barack Obama: The Making Of The Man (the Story)

In Barack Obama, David Maraniss has written a sweeping narrative which reveals the real story of Obama's beginnings: child of a black man from Luoland and a white woman born in Kansas. He charts the fortunes of the two disparate families, polar opposites in every way, which produced these two extraordinary individuals, who met briefly in Hawaii, never cohabited, and married only to legitimize the child born of that union. At the hear...

The Science Fiction Handbook

As we move through the twenty-first century, the importance of science fiction to the study of English Literature is becoming increasingly apparent. The Science Fiction Handbook provides a comprehensive guide to the genre and how to study it for students new to the field. In particular, it provides detailed entries on major writers in the SF field who might be encountered on university-level English Literature courses, ranging from H...

Touching And Imagining: An Introduction To Tactile Art

Jan Svankmajer wrote this remarkable book on tactile art when he stopped directing films and experimented intensively with tactile art after repeated censorship by the communist governmnent of Czechoslovakia. Illustrated with over 100 imges, this book is organised around many reproductions of Svanmajker's wondrous tactile art objects, tactile poems, experiments and games. It includes dialogues with, and artworks by, other collaborati...

Residential Landscape

This book is mainly devoted to featured residential landscape projects of the Hocker Design Group. These projects respond to unique design challenges with a commitment to providing responsible and innovative solutions. The focus of their design is to solidify the landscape as a cohesive link to the architecture and site. As landscape design is getting more and more popular, the book offers a timely green glimpse into residence design.

Fassaden: Prinzipien Der Konstruktion

Dieses Buch zeigt die Prinzipien des Fassadenaufbaus auf: Die wichtigsten Typen wie Pfosten-Riegel-Fassade, Vorhangfassade, Elementfassade, Doppel- und Komponentenfassade werden vorgestellt und ihre Anforderungen an Entwurf und Konstruktion verdeutlicht. Zeichnungen erläutern die Prinzipien der einzelnen Fassadentypen und veranschaulichen diese am gebauten Beispiel.

Games Primates Play: An Undercover Investigation Of The Evolution And Economics Of Human Relationships

Most humans don’t realize that when they exchange emails with someone, anyone, they are actually exhibiting certain unspoken rules about dominance and hierarchy. The same rules regulate the exchange of grooming behavior in rhesus macaques or chimpanzees. Interestingly, some of the major aspects of human nature have profound commonalities with our ape ancestors: the violence of war, the intensity of love, the need to live together. Wh...

Tiere In Unserer Zeit Von Alfred Schmitt

Hausrotschwänzchen in Großvaters Lodenjoppe — ein Dokument guter Nachbarschaft, einer Beziehung zwischen Menschen und Tieren über Generationen hinweg. Zu allen Zeiten boten Menschen, freiwillig oder unfreiwillig, Tieren ein besseres Auskommen. Nicht alle, die davon Gebrauch machten, waren willkommene Gäste. Und auch in unserer Zeit wird unser Verhältnis zu Tieren oft davon bestimmt, ob sie, aus unserer Sicht, sympathisch oder unsympa...

Advances in Coding Theory and Crytography

In the new era of technology and advanced communications, coding theory and cryptography play a particularly significant role with a huge amount of research being done in both areas. This book presents some of that research, authored by prominent experts in the field. The book contains articles from a variety of topics most of which are from coding theory. Such topics include codes over order domains, Groebner representation of linea...

Birds Of The Serengeti: And Ngorongoro Conservation Area

This is a fantastic reference book for those of us who love birds. The photos are the best I've seen. Just back from the Serengeti and found this book spot on. A true "birder" might want a more detailed and inclusive reference while in the field, but for the average bird lover this book is perfect. However, a true "birder" will want this for their library. Located in northern Tanzania, the Serengeti is one of the world's most famous ...