The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

587f7ac223e87.jpg Author Paul Chaney
Isbn 9780470499276
File size 1.7MB
Year 2009
Pages 272
Language English
File format PDF
Category Other

Book Description:

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.



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