Public Relations In The Nonprofit Sector: Theory And Practice

563ea0e166e7b.jpg Author Richard D. Waters
Isbn 9781138795082
File size 1.2 MB
Year 2015
Pages 366
Language English
File format PDF
Category Business

Book Description:

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.



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