Entrepreneurial Icebreakers

Conquering International Markets from Transition Economies

5b0609eb5fe93.jpeg Author J. Prats, M. Sosna, and S. Sysko-Romanczuk
Isbn 9781137446305
File size 2.7MB
Year 2014
Pages 404
Language English
File format PDF
Category Economics

Book Description:

This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

 

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